tourism arrivals — Tourism arrivals from Serbia to Cyprus saw a remarkable increase in 2025, highlighting the strengthening ties between the two nations. The Republic of Cyprus is set to sign a Memorandum of Cooperation in tourism with Serbia, enhancing their collaborative efforts in the sector.
In a historic moment, Cyprus will participate as the honoured country for the first time at the Sajam Turizma 2026 tourism exhibition in Belgrade. This milestone was agreed upon during a meeting between Cypriot President Nikos Christodoulides and Serbian President Aleksandar Vucic last April.
Tourism arrivals: Significance of the Memorandum
Deputy Minister of Tourism Kostas Koumis expressed optimism regarding the signing of the Memorandum of Cooperation. This agreement aims to foster closer relations in tourism and was discussed in detail with Serbian Tourism Minister Husein Memic. Koumis underscored the significance of this partnership by stating that the Serbian government has shown a strong willingness to deepen cooperation.
Exhibition Highlights
The Sajam Turizma exhibition, which opened its doors on February 19, 2026, serves as a crucial platform for promoting both nations’ tourism industries. The official inauguration featured Serbian Prime Minister Djuro Macut and Koumis, alongside other officials, emphasising the importance of this event for the Balkan tourism sector.
During the exhibition, Cyprus unveiled a refreshed image of its tourism offerings. The Cypriot stand prominently featured elements of tradition and nature, enhanced by innovative video wall technology. Additionally, there were activities to promote Cypriot gastronomy and hospitality, which showcased the island’s vibrant cultural identity.
Strong Market Growth
The surge in tourism from Serbia to Cyprus is significant; in 2025, arrivals reached approximately 63,000 visitors, reflecting a staggering 57 per cent increase from the previous year. This growth trajectory is impressive when compared to the 21,000 arrivals recorded in 2022, showcasing a robust recovery and expansion over the past three years.
Strategic Future Goals
Koumis highlighted the importance of the Serbian market for Cyprus, stating, “the Serbian market as a source of tourism constitutes an important market for our country.” He expressed satisfaction with the recent developments and the contacts made during the exhibition. The Deputy Ministry is focused on maintaining the gains achieved last year and aims to boost visitor numbers during the winter period.
Cyprus continues to make significant investments in building a stronger tourism partnership with Serbia, which is expected to yield further benefits for both nations in the years ahead. The ongoing collaboration and the recent record in tourist arrivals demonstrate a promising future for tourism between Cyprus and Serbia.
