cyprus tourism — cyprus tourism — Disy’s president Annita Demetriou has called for an immediate crisis management strategy to safeguard Cyprus’ tourism industry, which is facing challenges due to the economic fallout from the US-Israeli conflict. Demetriou highlighted that uncertainty from the ongoing conflict is already affecting visitor numbers, prompting her to present seven proposals to support the sector during a meeting with representatives from major tourism and business organisations.
Cyprus tourism: Urgent Measures for the Tourism Sector
During the meeting held at Disy headquarters, which included hoteliers, travel agents, and business associations, Demetriou emphasised the unpredictability of the conflict’s scale and duration, necessitating swift and effective action. “The only thing certain is that there is uncertainty and a comprehensive management plan is required immediately,” she stated, underscoring the urgency of the situation.
Addressing Risks at a Crucial Time
Demetriou warned that the tourism sector is at a critical juncture, with significant risks looming as seasonal planning is underway. “The major risks to the tourism industry, especially at a time when planning is taking place, must be addressed as soon as possible, otherwise there may be very serious consequences,” she cautioned.
Proposals to Support Tourism
Among the proposals outlined by Demetriou is the imperative to maintain Cyprus’ air connectivity and ensure stable flight schedules, despite the regional tensions. “It is essential that we safeguard our connections to ensure that travel to and from Cyprus remains uninterrupted,” she added.
Additionally, she advocated for the introduction of incentive schemes to assist the tourism sector and travel organisers, similar to those implemented during the Covid pandemic. This approach aims to bolster confidence among travellers and support businesses during these challenging times.
International Promotion and Travel Advisories
Demetriou highlighted the need for a robust international promotion campaign, supported by increased funding, to reassure potential visitors of Cyprus’ safety as a destination. She proposed a review of travel advisories issued by key countries, including the United States and the United Kingdom, to ensure they accurately reflect the situation on the ground.
“We need to convey that Cyprus is a safe destination where flights continue to operate normally, and that we are committed to investing in our tourism industry,” she asserted, recognising the importance of maintaining a positive image during the crisis.
Utilising EU Presidency for Tourism Promotion
Demetriou also suggested leveraging Cyprus’ upcoming EU council presidency to enhance the country’s international standing and support tourism promotion efforts. This strategic move could provide additional visibility and attract visitors, helping to mitigate the negative impacts of the current crisis.
Protecting Workers and Ensuring Stability
In her proposals, Demetriou stressed the importance of protecting workers within the tourism sector, providing assurances to travel agents, and establishing a coordinated crisis management plan specifically tailored for the industry. These measures aim to offer stability and support to those most affected by the ongoing uncertainty.
Industry Stakeholder Concerns
The meeting gathered various representatives from the hotel and travel agent associations, as well as chambers of commerce and shipping, reflecting a collaborative approach to addressing the crisis. Demetriou noted that discussions revealed a growing concern among stakeholders regarding the impact of regional instability on travel flows and economic activity.
“What needs to be made clear is that responsibility and seriousness are required, that we all work together to be able to limit the consequences and deal with this crisis,” she affirmed, highlighting the need for unity among industry players.
Impact of Rising Energy Costs
Demetriou also pointed out that rising energy costs represent an additional hurdle for households and businesses already grappling with economic pressures. This compounded challenge necessitates a comprehensive approach to support the tourism industry and maintain its resilience in the face of adversity.
Worrying Decline in Visitor Numbers
When questioned about the current impact of the conflict on tourism, Demetriou shared that early indications suggest a decline in visitor numbers, a trend she described as worrying for the sector’s future. “We must act decisively to address these challenges and ensure that Cyprus remains an attractive destination for travellers,” she concluded.
