The Cyprus tourism sector is experiencing a decline in bookings as the US travel advisory for the island raises concerns among hoteliers and industry stakeholders.
- The Cyprus tourism sector is experiencing a decline in bookings as the US travel advisory for the island raises concerns among hoteliers and industry stakeholders.
Hoteliers have reported a number of cancellations for April and May, sparking alarm within the industry. The Association of Cyprus Tourism Enterprises (Stek) has noted a significant drop in new reservations for the upcoming months, which is particularly troubling given that March and April are typically peak months for bookings.
Cyprus tourism: Industry Leaders Urge Calm and Coordination
Stek president Akis Vavlitis stated that several cancellations have already been recorded, and the association is in discussions with the Cypriot government to seek the lifting of what they describe as an “unfair travel advisory.” Vavlitis expressed concern about the potential for flight cancellations in the wake of the advisory, adding that the association plans to convene an urgent meeting with key tourism stakeholders, including government ministers.
Short-term Adjustments and Long-term Outlook
Despite the immediate challenges, the Hoteliers Association (Pasyxe) maintains that the long-term outlook for the summer season remains stable. Pasyxe general director Christos Angelides acknowledged the short-term cancellations but assured that comprehensive data is still pending to gauge the full impact. He emphasised that excessive concern could undermine travellers’ confidence, which is vital for the sector’s recovery.
Flexibility from Tour Operators
Angelides, currently in Berlin meeting with airlines and tour operators, highlighted that operators are offering flexibility to travellers wishing to postpone trips in the coming weeks. This measure aims to alleviate the immediate pressures on the tourism industry in Cyprus. He noted that major airlines, including British Airways and EasyJet, have assured the resumption of their flights, which he considers a positive sign for the sector.
Optimism Amid Uncertainty
In the face of uncertainty, industry leaders are striving to maintain a positive outlook. Angelides remarked on the resilience of Cyprus’ tourism and hotel sector, drawing from past experiences in overcoming challenges. He called for calm and coordinated efforts among all tourism stakeholders to ensure swift decision-making in response to the evolving situation.
As the tourism sector navigates these turbulent waters, the emphasis remains on collaboration and strategic planning to safeguard the upcoming tourist season against the backdrop of external advisories.
