tourism mou — tourism mou — Cyprus and Saudi Arabia have taken significant steps to enhance their tourism collaboration with the signing of a memorandum of understanding (MoU) during the recent UN Tourism General Assembly in Riyadh. This agreement comes on the heels of the adoption of the Riyadh Declaration on the Future of Tourism, which outlines a comprehensive roadmap for global cooperation over the next 50 years.
Tourism mou: Key Figures Behind the Agreement
The MoU was co-signed by Cyprus’s Deputy Minister of Tourism, Kostas Koumis, and Saudi Tourism Minister, Ahmed Al Khateeb, amid the 26th session of the General Assembly. This formal agreement underscores the commitment of both nations to enhance their partnership in the tourism sector.
Focus on Sustainable Tourism
The memorandum aims to deepen cooperation in various areas, including sustainable tourism practices, knowledge exchange, tourism education, and the integration of technology into the tourism sector. According to the Deputy Ministry, the agreement sets “solid foundations” for closer collaboration, particularly as Saudi Arabia seeks to redefine its role within the global tourism landscape.
The Riyadh Declaration’s Vision for the Future
During the same assembly, delegates approved the Riyadh Declaration, which outlines a shared vision for the tourism sector for the next half-century. The declaration emphasises sustainability, inclusion, and the incorporation of AI-driven innovation. It aims to unify global efforts toward resilience and digital transformation while prioritising the empowerment of local communities and the preservation of culture and nature.
Saudi Arabia’s Commitment to Tourism
Al Khateeb remarked on the significance of the agreements reached in Riyadh, stating, “From Riyadh, we move from declarations to delivery. The agreements signed here and the platforms we are launching will mobilise investment, upskill our people, digitise our SMEs, and protect culture and nature.” His comments reflect a renewed determination to tap into the economic and social potential of tourism as countries work towards the Sustainable Development Goals.
A Promising Market for Cyprus
Following the signing of the MoU, Koumis highlighted Saudi Arabia as an emerging and “very promising” market for Cypriot tourism. He noted that Saudi Arabia currently accounts for approximately 20 per cent of outbound overnight stays from the Middle East, making it a crucial target for Cyprus as it looks to boost its tourism sector.
Strengthening Regional Relationships
The Deputy Minister expressed his belief that fostering closer ties with neighbouring countries is essential for the growth of Cyprus’s tourism industry. He stated, “As a government, we believe that it is beneficial for our country’s tourism to proceed with establishing closer relations with neighbouring countries, but also to lay the foundations for the rise of the Saudi Arabian market in Cyprus.”
Encouraging Cypriots to Explore Saudi Arabia
Koumis also shared his hopes for an increase in Cypriots visiting Saudi Arabia, which is rapidly expanding its tourism offerings under a long-term strategic plan. He indicated that more Cypriots could benefit from the diverse experiences that Saudi Arabia is now presenting to international visitors.
Engagements and Meetings During the Visit
During his visit, Koumis engaged in discussions with Yousef Almubarak, Saudi Arabia’s Deputy Minister of Investment, along with various officials and Saudi journalists. There was a notable interest in Cyprus tourism, especially in light of the new agreement. This engagement reflects the potential for further collaboration and knowledge sharing between the two nations.
Launching TOURISE for Enhanced Cooperation
The UN Tourism General Assembly also marked the launch of TOURISE, a new global platform initiated by Saudi Arabia. This platform is designed to strengthen cooperation between the public and private sectors, focusing on digital transformation, investment, sustainability, and workforce development within the tourism sector. The establishment of such platforms indicates a proactive approach to addressing contemporary challenges and seizing opportunities within the industry.
A Future of Collaboration
The signing of the MoU between Cyprus and Saudi Arabia is a pivotal moment that signifies a commitment to mutual growth in tourism. Both nations are poised to benefit from this partnership as they work together to navigate the evolving landscape of global tourism.
