people-first strategy — The XM Group credits its impressive global growth to a steadfast people-first strategy and continuous innovation. Established over 15 years ago, the company has become a leading provider of online trading services, operating across 190 countries and serving over 20 million clients in more than 30 languages.
- The company allows employees to develop specialised skills and gain international experience while remaining based in Cyprus, working at the intersection of technology, markets, and data.
People-first strategy: Expansive Market Reach and Service Offering
With its extensive network of regulated entities and advanced technological infrastructure, XM Group offers comprehensive access to international financial markets. Clients can trade Contracts for Difference (CFDs) across various asset classes, including foreign exchange, indices, commodities, and shares.
This strong market presence is underscored by the company’s impressive collection of accolades. Since its inception, XM has received a total of 53 awards, including recent recognition as the best Forex Broker in Europe, Australasia, and the Middle East, as well as being named the broker with the best customer service globally.
Commitment to Employees as a Core Strategy
A significant factor in XM Group’s trajectory is its unwavering commitment to its employees. Currently employing more than 1,700 people worldwide, the company has consistently ranked as a top employer. Notably, it has held the first position in the Best Workplaces™ Cyprus 2026 list within the large business category for five consecutive years.
Co-CEO Stavri Morti emphasises that the company culture is integral to its success. “The culture of XM is not treated as a secondary element, but as a key driver of performance, trust, and differentiation,” Morti stated. This philosophy is rooted in excellence, continuous learning, and collaboration.
A Dynamic and Supportive Work Environment
The work atmosphere at XM is both demanding and dynamic, fostering an environment that encourages contribution and evolution. Morti explains that the success of a company hinges on how its employees feel about their growth and belonging within the organisation. “The success of a company is determined by its people and by the extent to which they feel they are evolving and belong to it,” she said.
To facilitate innovation, XM systematically invests in conditions that promote rapid development and the enhancement of employee skills. This commitment extends to corporate social responsibility initiatives, particularly in Cyprus, where the company has been active for over 15 years.
Investing in Community and Leadership Development
“Cyprus represents for us not only our headquarters, but also a place in which we invest consciously, both at the level of people and more broadly in society,” Morti explained. By fostering a human-centric culture, XM positions itself as an employer of choice, blending an international outlook with a supportive environment.
The company allows employees to develop specialised skills and gain international experience while remaining based in Cyprus, working at the intersection of technology, markets, and data.
Modern Leadership at XM Group
When discussing modern leadership, Morti highlights that it transcends gender, focusing instead on the ability to influence and guide others. “An effective leader must combine strategic thinking with adaptability, clear direction with open communication, and high requirements with substantial support for their teams,” she stated.
In a company like XM, where innovation and performance are paramount, leadership involves shaping a shared vision and mobilising teams towards its achievement. “The real competitive advantage lies in its people and the manner in which they evolve and contribute to the collective goal,” Morti concluded.
