The Saudi Film Commission (SFC) has officially unveiled a cutting-edge virtual production soundstage at JAX Film Studios in Riyadh, marking a significant advancement in the Kingdom’s film industry.
Photo: cyprus-mail.com
- The Saudi Film Commission (SFC) has officially unveiled a cutting-edge virtual production soundstage at JAX Film Studios in Riyadh, marking a significant advancement in the Kingdom's film industry.
Virtual production: Innovative Features of the New Stage
Launched on November 4, 2025, the state-of-the-art virtual production volume was custom-designed by Pixomondo, a global leader in visual effects (VFX). This new facility is equipped with Sony’s latest VERONA LED technology, ensuring that it meets the demands of ambitious film productions.
The soundstage boasts an impressive configuration, featuring 2,720 Sony VERONA Crystal LED panels, which utilise Sony’s flagship 2.3mm pixel pitch technology. The dimensions of the stage are 23 metres in diameter, 27.5 metres in depth, and 10 metres in height, providing ample space for a variety of production needs.
Advanced Technology for Filmmakers
Designed with filmmakers in mind, the soundstage integrates camera tracking, real-time rendering, and in-camera visual effects workflows. This seamless integration is aimed at creating high-resolution, photorealistic environments that can cater to major Hollywood productions.
JAX Film Studios, which houses the new soundstage, offers a comprehensive suite of world-class production facilities. These include two expansive 1,500-square-metre soundstages, a private VIP lounge, a state-of-the-art cinema screening room, as well as fully equipped production offices and preparation spaces. This setup ensures a seamless, end-to-end environment for filmmakers and crews of all sizes.
Statements from Key Figures
Abdullah Al-Qahtani, CEO of the Saudi Film Commission, expressed the significance of this development: “JAX Film Studios represents a new landmark for film production in Saudi Arabia. The investment in world-class virtual production infrastructure is a key milestone in realising the Kingdom’s ambition to build a dynamic, globally competitive film industry. It reflects our commitment to empowering Saudi and international filmmakers with the technology, facilities, and partnerships they need to tell their stories at the highest standard.”
Jonny Slow, CEO of Pixomondo, highlighted the collaboration’s potential, stating, “The unique combination of Sony and PXO’s innovations and expertise will make Riyadh a focal point for virtual production in the region. Together with the Saudi Film Commission, PXO and Sony add significant value to all productions by enabling filmmakers to push creative boundaries with confidence.”
During the opening ceremony, Hiroki Tokoki, Sony Group President and CEO, noted, “Today’s JAX Stage opening is the result of years of investment and innovation to deliver virtual production at scale – from the development of extraordinary Sony LED panels to the integration of Pixomondo’s virtual production services and talent.”
Collaboration for Creative Freedom
Abduljalil Alnasser, General Manager of Sector Development & Investment Attraction, stated, “With JAX Film Studios, we are redefining the production landscape in the region. Our collaboration with Sony and Pixomondo brings together cutting-edge technology and expertise under one roof. Their depth of knowledge and commitment to excellence ensured that every detail, from pixel pitch to system integration, was world-class.”
Jaime Raffone, Sr. Virtual Production Manager at Sony Electronics, commented on Sony’s role: “As a global leader in innovation and technology tailored for creators, Sony Electronics collaborated with VFX powerhouse Pixomondo on this world-class project with the Saudi Film Commission. While many manufacturers offer individual solutions within the production process, Sony sets itself apart by providing cohesive, end-to-end workflow solutions for Virtual Production, supporting creators throughout every stage of the project.”
A New Era for Saudi Filmmaking
The establishment of this advanced virtual production stage at JAX Film Studios is poised to elevate the Saudi film industry, providing filmmakers with the tools necessary to produce high-quality content. This initiative represents not just a technological upgrade but a cultural shift towards embracing modern filmmaking practices.
As the film landscape in Saudi Arabia evolves, the SFC’s commitment to fostering international collaborations and investing in cutting-edge technology underscores the Kingdom’s ambition to emerge as a competitive player in the global film industry.
