The Cyprus Association of Cancer Patients and Friends, known as Pasykaf, is calling for stronger measures against nicotine addiction, particularly to protect young people and support adult smokers wishing to quit. As World No Tobacco Day approaches this Sunday, the organisation emphasised the urgent need to update legislation in Cyprus to address the availability of non-nicotine tobacco products, which are still accessible due to existing legal loopholes.
Nicotine addiction: Legislative Gaps Impacting Youth
Pasykaf’s message comes at a critical time, highlighting that many non-nicotine tobacco products remain on the market and are often used by minors. This issue is exacerbated by the tobacco industry’s marketing strategies that specifically target younger audiences. Pasykaf’s director of prevention and social marketing, Georgia Orfanou, pointed out that the organisation is prioritising evidence-based interventions in collaboration with the health and education ministries.
World No Tobacco Day Campaign
In celebration of its 40th anniversary, Pasykaf is actively participating in the World Health Organisation’s campaign themed “Unmasking the appeal, countering nicotine and tobacco addiction.” This year’s campaign sheds light on how the tobacco industry employs flavoured products, appealing packaging, and digital marketing tactics to attract children and adolescents, thereby fostering a “new cycle of addiction” among youth.
Targeting Youth Through Marketing
The campaign aims to raise awareness about the health risks associated with tobacco and nicotine, while also exposing the deceptive tactics used by the tobacco industry. Pasykaf is particularly focused on preventing youth from taking up tobacco and nicotine products, while simultaneously assisting adults in their efforts to quit smoking. Orfanou stated, “Our focus remains on the tobacco industry’s evolving strategies that target young people.”
Support for Smokers
As part of its initiatives, Pasykaf also highlighted the importance of existing support programmes for smokers. The state health services organisation offers a smoking cessation programme and maintains a toll-free support line, 1431, that provides professional assistance to individuals seeking to quit smoking. This service is crucial for those who wish to overcome their addiction to nicotine.
Health Risks Associated with Tobacco
Pasykaf has cautioned that both traditional smoking and new nicotine products are linked to severe health issues, including lung and bladder cancers, as well as cardiovascular and respiratory diseases. They have also noted that exposure to smoke and vapour poses significant risks to respiratory function, especially for individuals suffering from chronic illnesses.
A Month of Awareness
World No Tobacco Day concludes a month-long awareness campaign in Cyprus that has focused on the health risks of tobacco and nicotine, the tactics employed by the tobacco industry, and the pressing need for stronger public health protections. Pasykaf’s efforts during this period aim to inform the public and advocate for necessary legislative changes to safeguard the health of current and future generations.
Future Directions
The appeal for stronger action against nicotine addiction is part of a broader initiative to reshape public health policies in Cyprus. Pasykaf is advocating for comprehensive reforms that not only tighten regulations on the sale and marketing of tobacco products but also enhance support systems for those looking to quit. The organisation’s commitment to addressing the evolving landscape of nicotine addiction reflects a growing recognition of the need for proactive measures to protect vulnerable populations.
Community Involvement
Engaging the community in discussions about tobacco and nicotine use is essential for creating a supportive environment for change. Pasykaf encourages individuals to participate in local events and initiatives aimed at reducing tobacco use and promoting a healthier lifestyle. By fostering community involvement, Pasykaf aims to empower individuals to take action against nicotine addiction.
