Cooperation is the cornerstone of DECAAR, a skincare brand that embodies the spirit of unity and collaboration across communities in Cyprus. Founded on the principles of partnership and shared values, DECAAR has not only transformed the beauty landscape but also fostered connections that transcend cultural divides.
Photo: cyprus-mail.com
Cooperation: Building Bridges Through Collaboration
At the heart of DECAAR’s mission are its founders, Panikos Panagi and Pelin Akcinar, who joined forces nearly a decade ago. Their collaboration serves as a testament to the idea that shared goals can lead to remarkable achievements. Panagi reflects on their early days together, stating, “We immediately matched; it’s one of the best collaborations I’ve ever had.” Akcinar resonates with this sentiment, noting that their partnership has illuminated the potential for unity in a divided Cyprus.
Photo: cyprus-mail.com
Shared Values and Vision
Both founders are driven by a deep belief in the importance of cooperation. Akcinar shares, “It taught me that Cyprus is one whole, and that the children of the same land share a worldview of collaboration and creation.” This philosophy has informed DECAAR’s approach, enabling them to adapt their products specifically for the Cypriot market, thereby ensuring that they resonate with local consumers.
A Recognition of Achievement
Recently honoured at the Stelios Bicommunal Awards, DECAAR has gained recognition not only for its innovative skincare solutions but also for its role in bridging cultural gaps. Akcinar expresses pride in receiving this accolade, stating, “Having my 30 years of experience in the sector crowned by the Stelios Foundation was a great honour. DECAAR is present in 32 countries and growing day by day.” This award reinforces their commitment to a shared vision of sustainable growth through cooperation.
More Than Just Beauty
DECAAR’s slogan, “Dare to be yourself,” encapsulates more than just a message about self-esteem in beauty; it reflects a broader message of unity between communities. Panagi emphasises their goal of providing treatments that deliver real results, stating, “In the market today, so many products are just promises with no real results. We wanted to give the market something meaningful—treatments that are safe, effective, and fast.” This dedication to efficacy sets DECAAR apart in a saturated market.
Essential Skincare for Local Needs
Both founders advocate for simplicity in skincare routines, highlighting the importance of cleansing, hydration, and sun protection. Panagi stresses the necessity of sunscreen, saying, “UV damage happens every day—even in the winter, even indoors. Sunscreen is essential.” Akcinar adds a localised caution, explaining that traditional sunscreens produced in colder climates may not suffice for Cyprus’ unique conditions, further justifying the popularity of DECAAR’s offerings.
Innovative Treatments Rooted in Cypriot Heritage
DECAAR emerged in 2017, entering the professional skincare market with signature treatments like the Breath of Life and Algae Peeling Regimen. Their products, developed in Cyprus, range from everyday skincare lines to professional treatments targeting various skin concerns such as acne and pigmentation. Panagi and Akcinar’s deep connection to their homeland plays a significant role in their product development. “Cyprus is rich in history and tradition. We respect ancient wisdom, but we blend it with modern science,” Panagi notes.
Embracing Diversity and Global Vision
Akcinar appreciates Cyprus’ diverse cultural landscape, stating, “Throughout history, different cultures have coexisted here and enriched each other. This blend has inspired DECAAR’s approach to product development.” However, maintaining a global outlook within a small island economy presents challenges, which they have turned into opportunities by embracing digitalisation and e-commerce.
Inspiring Future Generations
Beyond their success in business, Panagi and Akcinar aspire to inspire future entrepreneurs. Trust, they assert, is fundamental to building positive relationships. “Without trust, you cannot build something positive,” Panagi insists. Their advice for young entrepreneurs is clear: “Stay away from prejudices and build on common values. See cultural differences not as obstacles but as strengths. Bi-communal projects are valuable not only for business but also for social peace.” This ethos not only influences their business practices but also aims to contribute to a more harmonious society.
