Active travel: Exploring the New Adventure by AE
Adventure by AE has emerged as a significant player in the active travel sector, catering specifically to tour operators and travel advisors seeking expertly crafted experiences across the UK. This new B2B trade brand, launched by Active England, aims to elevate the way travellers explore the stunning landscapes and rich history of Britain.

Photo: traveldailynews.com
Getting There
The UK is well-connected through various transport options, making it easy for travellers to reach their destinations. Major airports such as Heathrow, Gatwick, and Manchester serve both international and domestic flights. Once in the UK, rail travel is highly recommended, with an extensive train network that connects cities and regions beautifully. For those venturing into the Cotswolds or Northern England, renting a car can provide flexibility to explore hidden gems off the beaten path.
Best Time to Go
The ideal time to explore the UK for active adventures is during the spring and early autumn months (April to June and September to October). During these periods, the weather is generally mild, and the landscapes are at their most vibrant. The Cotswolds bloom with wildflowers in spring, while autumn offers a tapestry of colours in the trees, making for picturesque hikes and bike rides.
Budget Tips for Travellers
- Book Early: Secure your travel arrangements and accommodations well in advance to benefit from lower prices.
- Travel Off-Peak: Consider off-peak travel times to avoid crowds and high prices, particularly in popular areas.
- Consider Package Deals: Look for packages that include accommodations, meals, and guided tours for better value.
- Use Public Transport: Utilising trains and buses can be more economical than renting a vehicle.
What to See with Adventure by AE
Adventure by AE offers a diverse portfolio of itineraries that showcase the best of the UK’s natural beauty and cultural heritage. Here are some highlights:
Cotswold Hiking Experience
Experience the Luxury Cotswold Hiking itinerary, where travellers traverse sections of the scenic Cotswold Way. This journey combines breathtaking views with private access to hidden trails and places of interest, allowing for a leisurely pace that encourages exploration and appreciation.
Classic Scotland Biking
The Classic Scotland Biking itinerary takes adventurers through the enchanting landscapes of Speyside and the Cairngorms. This route not only offers stunning cycling paths but also exclusive tastings at local distilleries, enriching the experience with Scotland’s whisky heritage.
The English Wine Route
For wine enthusiasts, The English Wine Route in the South Downs provides a delightful blend of gentle walking and vineyard tours. This unique itinerary offers insights into English sparkling wine production while allowing participants to savour the local flavours.
Local Etiquette to Enhance Your Experience
When engaging in active travel across the UK, understanding local customs can enhance interactions and experiences. Here are some tips:
- Respect Nature: Stay on marked trails and follow the Countryside Code to protect the environment.
- Be Polite: A friendly smile and greeting go a long way; locals appreciate politeness.
- Try Local Cuisine: Don’t miss out on traditional dishes; asking for recommendations from your guide can lead to delightful culinary experiences.
Collaborative Approach with Travel Partners
Adventure by AE is built on a collaborative model, working closely with travel advisors and tour operators. This partnership ensures that each itinerary is tailored to meet the specific needs of clients while maintaining the high standards of quality and service that Active England is known for. Each guide is selected based on local knowledge and storytelling ability, ensuring that guests not only enjoy activities but also gain deeper insights into the places they visit.
Future Expansion to Ireland
Looking ahead, Adventure by AE has exciting plans for 2027, with Ireland set to be the next destination in its growing portfolio. This expansion reflects the increasing demand for immersive travel experiences and the desire for operational support in diverse regions. The inclusion of Ireland will undoubtedly add another layer of richness to the active travel offerings, showcasing its breathtaking landscapes and cultural heritage.
Booking Your Adventure
Booking an adventure with Adventure by AE is straightforward. Interested travel operators can connect directly through their website to access a range of resources designed to support their offerings. This includes detailed itineraries, promotional materials, and dedicated support from Adventure by AE’s team. Those looking to embark on a journey can expect the same level of care and authenticity that has defined Active England’s approach since its inception.
Whether you’re a seasoned adventurer or a curious traveller, Adventure by AE promises to deliver unforgettable experiences across the UK, crafted with expertise and local insight. With each itinerary, guests are invited to slow down and immerse themselves in the beauty of their surroundings, creating memories that will last a lifetime.
