In a bold move to transform hotel direct bookings, Roiback has launched the OdysseIA AI platform, a cutting-edge solution designed to enhance visibility and marketing performance for hotels. Set to debut at FITUR 2026, this innovative platform focuses on first-party data to help hotels regain control of their direct marketing strategies amidst evolving digital challenges.
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Odysseia: Embracing the Future of Hotel Marketing
As the hotel industry faces significant shifts—from the decline of third-party cookies to stricter privacy regulations—OdysseIA emerges as a beacon of hope. The platform is crafted to meet the pressing needs of hotels looking to maximise their direct channel potential while navigating a complex digital landscape.
A New Era of Data-Driven Insights
OdysseIA harnesses the power of artificial intelligence, enabling hotels to identify and engage their most valuable audiences. By leveraging advanced machine learning capabilities, the platform predicts which users are most likely to book, ensuring marketing efforts are not only targeted but also effective.
Integrating Seamlessly into Existing Systems
This platform is designed for flexibility, offering native integration with popular tools such as GA4, Google Ads, and Meta Ads, as well as Roiback’s existing solutions. Whether as a standalone product or part of a larger ecosystem, OdysseIA provides hotels with the adaptability they need to thrive.
Real-Time Insights for Strategic Decisions
One of the standout features of OdysseIA is its capacity to deliver actionable insights in real-time. Hotels can access advanced attribution models that help them understand the true impact of their marketing efforts, allowing for informed budget optimisation and strategic decision-making.
Guided by Experts
Roiback’s commitment to empowering hotels doesn’t stop at technology. The platform is backed by a team of direct-channel specialists who offer strategic consultancy tailored to individual hotel needs. This support ensures that hotels can navigate the complexities of digital marketing with confidence.
A Global Vision for Direct Bookings
With a presence in key markets such as Spain, Portugal, Italy, the UK, and beyond, OdysseIA is positioned to help hotels increase their share of direct bookings. The global approach reflects Roiback’s aim to contribute to the digital transformation of the hotel industry worldwide, promoting sustainable marketing strategies that align with regional privacy regulations.
Looking Ahead: A Promising Future
As the hospitality sector continues to evolve, OdysseIA stands as a testament to Roiback’s vision for the future of hotel marketing. By prioritising autonomy, intelligence, and profitability, this platform is set to transform how hotels engage with their audiences and achieve their business goals.
